Marketing Lessons from the Bigs

Marketing Lessons from the Bigs

I love small businesses, and consider most to be superior service providers to big businesses. But if there’s one area small business really needs to act more like big business it is in their promotion and marketing practices. Car dealers and grocery stores would be a good place to start. Here’s how and why…

Landscaping and Firewood

Landscaping and Firewood

Let’s say you read my recent post about recurring revenue, and you’re all up for that plan… but are not able to sell products or services in “recurring” packages. For instance, say your customers from last month don’t need a newly sodded lawn every month or year. What can you do then?